The New Business Tap

Imagine a tap. You turn on the tap and water flows out. Turn it off and it stops. If you turn it up, water gushes out or you can turn it down to a trickle.

Every human body needs water to survive, too little and we suffer dehydration, can even die of thirst. Too much and we can drown.

Just like the human body needs water, every company needs business. And just like our body, the corporate body needs the right amount of business. Too much and it too can drown, unable to cope, service levels suffer, staff and customers become disenchanted, things start to go wrong. Too little business and the company can’t survive; it shrinks declines or dies.

What if you could turn to a tap for business? Turn it on when you were quiet and turn it off when you were stacked out. And you could regulate this tap for just the amount of business to keep your people busy and maintain your planned rate of growth?

Effective Search Marketing with Specialist Online Marketing is just that. Because we deliver results and talk directly to your customers and prospective customers at the time when they are ready to buy, the amount of money you spend on advertising can be directly related to the amount of business that comes in. If you want or need more business turn the tap on. If you want a little less turn it down. If you can’t cope with any more for the time being turn it off.

For More Information on the New Business Tap Speak to Us Now at Specialist Online Marketing

 

Specialist Online Marketing – Makers of More Profitable Search Marketing.

Peter van Zelst is the Founder of SpecialistOnlineMarketing.com , a practical online marketing agency, providing practical profitable online marketing to businesses. If you want practical help to make your business, website or e-commerce venture more profitable visit or call http://www.specialistonlinemarketing.com/

Prime Time Advertising for Small Business

Imagine you could advertise your business on prime time TV.

Think what effect it could have on your sales if your Advert could be seen in the middle of Coronation Street, News at Ten or a massive Football Match.

How would it feel if your advert appeared alongside or ahead of household brand names and Multinationals?

Now imagine you could advertise to this huge audience but it was only made up of people who wanted to buy or use your products and services?

Most advertising is wasted. Not all of us are in the market for Washing Powder, Beer or a New Car but advertisers need to expose us to this material to get the message across to the part of the audience that are.

Search Marketing is totally different. You only need to advertise to the people who are users and buyers of your products or services.

Using experienced search marketing specialists like Specialist Online Marketing will make sure you only advertise to your customers and prospective customers and you don’t waste money telling your message to people who aren’t interested. And because so many people now use the internet, you can sell yourself to as few or as many potential customers as you would like, almost no matter how specific your niche is.

That’s why Search Marketing is the most cost efficient and effective advertising medium available and why Search Marketing with Specialist Online Marketing could be the most profitable form of advertising you’ve ever done.

Specialist Online Marketing – Makers of More Profitable Search Marketing

Peter van Zelst is the Founder of SpecialistOnlineMarketing.com , a practical online marketing agency, providing practical profitable online marketing to businesses. If you want practical help to make your business, website or e-commerce venture more profitable visit or call http://www.specialistonlinemarketing.com/

How to Avoid the Cardinal Sin of Online Marketing

What is the Cardinal Sin of Online Marketing? Getting people interested in your product/service or website then not converting them into users or customers. Here are 12 Tried and Tested Golden Rules for Converting Your Internet Traffic into Customers or Users.

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Why Marketing Is SO Important on the Internet

Back in the days of my GCSE/’O’ Level Economics, I remember thinking how irrelevant the Laws of Pricing and Supply & Demand appeared to be.

Brands, Location, Relationships and other such factors made markets ‘imperfect’. The people whose buying patterns I studied used these as prime drivers and certainly didn’t review the market and choose the most logical supplier prior to making their purchase, as the text books seemed to indicate they would.

And that, I believe, is how a lot of businesses survived, even prospered. They weren’t the lowest cost, most efficient, highest quality, etc., supplier – they just happened to be there. People chose them because they were there, they had been there for x years, they had dealt with or were friends of Jack or Jill, they advertised on the local radio station, or a host of other non-logical reasons.

Frighteningly there are still businesses out there operating like this. If you ask these businesses a relatively straightforward question like “Why someone should buy from you?” they’re stumped. Some even look at you strangely, wondering why this idiot is asking such a stupid question. They open the doors every day and business comes to them…. the phone rings…. their mates always buy from them…. they’re the only ones in town…. they’re the only people who sell whatever….

Worryingly, some of these people think they can transfer their business success onto the internet. Those that don’t, are convinced the internet will not change their business – the internet effects other people, rather like crime.

Both these sets of people are wrong, but the first group will wake up first.

When you transfer your business online you have to accept that the rules change. People can switch between one site and another with a simple click.

• They’re not pressured into making a decision by pushy salesmen, they can compare the market at their leisure and take as long as they want looking around and researching, before they commit to a decision. I think this is a major reason why buying online has become so popular.

• They’re not limited to one or two shops or a single local dealer, they can literally scour the world for the best deal without leaving their home or desk.

• The salesmen can’t spot non-buying signals and make that unrepeatable final offer or close the deal when they see the buying signals.

• Unless you’ve got a really interactive site you can’t offer mates rates and nobody’s going to pop in because they like the look of the assistants or fancy a chat.

This is why Marketing (That’s Marketing not just advertising) is SO Important on the Internet.

• Spend a fortune on advertising in your local town and you will get people into your shop. The chances are you will sell something to a high proportion of those people.

• Spend the equivalent on advertising on the internet and you’ll get even more people onto your website. The difference is that unless they like what they see, they’ll click onto the next site that’s offering what you do.

You need to fully understand who your customers are and who they are going to be, what they want, what they will value, who your competitors are and what they offer and then make sure you offer your customers more of what they value than your rivals. And then you need to make sure that all of this is carried through your entire organisation, not just your advertising, but your website, your T&C’s, your service personnel, everything! Everything and everyone must be singing from the same song sheet.

That’s marketing and this is really important on the internet. Ignore it at your peril.

If you want help on marketing your business effectively using the Internet speak to Peter Van Zelst at Specialist Online Marketing. Peter van Zelst is the Founder of SpecialistOnlineMarketing.com , a practical online marketing agency, providing practical online marketing help and support to businesses.