Why Load Time Now Matters in Google Search

People are impatient, we all know that and so does Google. One of its 10 commandments is Fast is better than slow.

If a web page is slow to load people will click off and follow another link. And because a search page is an extremely competitive place to be (All your competitors are listed there) if you don’t respect your visitor by loading your page instantly you’ll lose them.

This has been extremely important in Paid Search (PPC) for a long time. After all, you pay your per click money to Google once someone clicks on Google, not when, and if, they land on your website.

Now Google has added a stick to the carrot by penalising further slow loading pages.

From June 18th, Google has implemented an additional landing page load time factor into keywords quality score, which will mean sites with slow loading pages or multiple redirects will end up paying more and or not achieving as high an Advertising position.

All the more reason to make sure your landing pages are not only relevant, easily navigable, easy to understand and follow but quick to load!