Putting on the Ritz
Imagine you’ve met the perfect person, all you ever dreamed of and wanted in an ideal partner. So special that your heart skipped a beat whenever you even thought of them.
Then imagine they’d agreed to a date, with you!
The Perfect Date?
So you set out to impress, yes, you’re going to impress definitely…
You look a million dollars, you feel great, you smell divine, how could they resist?
You’ve laid on the cocktails, taken them to the most exclusive restaurant, ordered the most exquisite dinner imaginable, chosen the most expensive wine and, at the culmination of the evening, as you wait breathlessly on their words, they utter that classic, knee trembling line ‘I’ll call you later’.
How would if it feel if that happened to you? Imagine how you’d feel if it happened every Saturday night?
What if it happened every night?
Then imagine how you would feel if it kept on happening to you, repeatedly, all day and every day.
You’d be really stupid wouldn’t you?
Can you really believe anyone would be daft enough to let that happen to them, over and over again and do nothing about it?
And yet amazingly this sort of thing goes on all the time on the internet.
I daren’t count the amount of times I’ve been told ‘we need more traffic!’. Yet getting more traffic is like asking for more water when you have a hole in your bucket, or asking ever more people out on expensive dates when something you do or say every time makes your perfect partner never want to see you, ever again.
Traffic isn’t the issue, it’s what you do with it, just like it’s not your chat up line that’s not working, it’s your conversion process.
Peter Van Zelst is the founder of Specialist Online Marketing, which runs an integrated online marketing service for small to medium sized UK organisations,using PPC, SEO, Email, Affiliate, Social Media and a number of other activities and utilising Analytics to ensure every click counts.
